What’s that? Your HR director is saying you and your team need to start “doing recruitment marketing” and you have no idea where to start? Let us ask you one question, how’s your social media presence doing?
Recruitment marketing (RM) is making fast inroads in the normally staid world of HR. Borrowing heavily from the inbound marketing methodology, this school of thought aims to attract and engage potential candidates in the same way inbound attracts potential buyers to a brand.
We all know the saying, “work smarter, not harder” right? Well, that idea has finally made its way to the recruiting world in the form of gamified online recruiting platforms. These solutions offer a kind of one-stop-shop for the mid-career job seeker looking to demonstrate their abilities while finding their ideal employer and position.
Technology or recruiting? Which is changing faster?
Honestly, we couldn’t tell you, but it’s a question to bear in mind as we enter 2020 and take a look at the technology that’s changing the face of the industry. Today’s job market is heavily candidate-focused, which means many companies are facing more openings than they can find quality candidates to fill.
Your company is growing. Like, a lot. And your team of recruiters is working their collective fingers to the bone in the effort to fill all of the seats you have open. Thing is, it’s just not enough. For every seat you fill, it seems like 3 more become available. Add to the confusion the proliferation of job boards and recruiting platforms that seem to come online every day and it can be difficult separating the wheat from the chaff.
Fresh on the heels of our piece for tech workers, welcome to Job Hunt 2020: creative edition! There will be some overlap here, because, well, there’s overlap in the best practices associated with any job hunt in today’s market.
The job market is changing. If you’re currently in the market for a new position, this may not come as much of a surprise. What might, however, is the expanding impact the new candidate-centered focus is having on the global job market overall. For recruiters today, it’s all about the candidate’s skill set, as they often find themselves with more positions than quality applicants to fill them.
You’ve probably heard about how it’s a “candidate’s market” out there. But what you may not have found is any concrete advice about what that means for you, an unemployed (or unhappily employed), highly skilled tech worker.
You already know the job market is an ever-changing thing, just ask anyone who looked for a job 5, or even 2, years ago and finds themselves back in the market today if you don’t believe it. The current global market is heavily candidate-focused due to a shortage of high-quality candidates for the available positions.
By now we’re sure you’ve heard of Domino’s Pizza Magnate game. Or Google’s infamous “code jams.” But do you know the secret behind these recruiting strategies? And we don’t just mean the secret to why massive, global-dominant companies like these are using games to help identify who they want to work for them. We’re talking about the secret of how these gamified platforms can actually help you, dear job seeker, get hired by your employer of choice.